How much to charge for a landing page design?
Most freelance landing pages land between $500 and $2,500, mostly driven by whether the client already has copy, photos, and a form or feed to wire up.
A landing page job looks like one screen and never is. Copy, a form, an embed, mobile testing and a launch date all show up after the first message. That is where the price moves.
Price more for tight deadlines
Complex projects tend to cost more
Price more if you're more experienced
Landing page pricing in detail
Rates by level
| Level | Per project | Hourly |
|---|---|---|
| Under 1 year | $150–500 | $20–35 |
| 1 to 3 years | $500–1,500 | $35–60 |
| 3 to 7 years | $1,500–3,500 | $60–100 |
| 7+ years | $3,500–8,000 | $100–160 |
Under 1 year, the client pays for someone who can build it at all. At 1 to 3, someone who can build it well. At 3 to 7, someone who can make it convert. 55% of clients will only pay up to $700. Only 20% pay over $2,000.
Why the range will not help you
The range is for a landing page in the abstract. The client in your inbox has no copy yet, wants a booking form and an Instagram feed, and needs it live before a promo starts. That is a different price, and it is not on any chart.
A typical brief, priced
“A personal trainer wants a one page site to book sessions. She sent me three photos and asked for something clean, like Apple. There is no copy yet so I will have to write it. She also wants a contact form and her Instagram feed embedded, live before her New Year promo starts. I told her $150 because it's just one page, but now she wants the form and the feed too and I feel dumb.”
| Copywriting and content structure | $250 |
| Page design, one page, custom | $450 |
| Contact form setup | $120 |
| Instagram feed integration | $100 |
| Two revision rounds | $150 |
| Launch and handoff | $80 |
| Total | $1,150 |
You quoted $150. The scope you described is $1,150. That is $1,000 you almost gave away.
What people forget to charge
- Copywriting, if there is no copy yet, that is not free.
- Third-party integrations: booking forms, Instagram feeds, payment buttons.
- Mobile and cross-device testing.
- The 'quick' one-pager that turns into five sections.
- Domain, hosting and platform handoff.
- The rush before a launch date.
How to say it to the client
“I have broken this into the pieces the brief actually asks for. A landing page is not just a layout, it is copy, a form that has to work, and an embed that has to keep working after launch. Here is what each piece is, and you can drop any of them.”
FAQ
Is a landing page cheaper than a full website?
Usually, because it is one page instead of many. It stops being cheaper once forms, integrations or copywriting get added.
Should I charge more if I write the copy too?
Yes. Copywriting is a separate skill and a separate line, even if you are the one doing both.
What if they don't know what 'clean, like Apple' means?
That is a discovery question, not a design one. Ask before you design, not after the first draft.
Do I charge for the launch itself?
Yes, especially with a deadline attached. Publishing, DNS and last-minute fixes take real time.
What's a fair rush fee?
10 to 25% on top, depending on how much the deadline compresses your revision time.